ETSYpublished by Etsy · OUR TAKEListerBeast recommendation · TESTexperiment
What you can measure
ETSYThe number of active listings returned for a phrase via Etsy's public API — a real competition signal.
ETSYEngagement signals on public listings, such as favorites — useful as a directional demand hint, not as sales.
ETSYIn your own Shop Stats on Etsy, the search terms that brought shoppers to your shop.
What is an estimate
Any third-party "monthly searches" figure for Etsy is an estimate. ListerBeast labels trend and intent as estimated / directional.
A practical process
OUR TAKEStart from your best-selling listings, generate long-tail variations by recipient, occasion, material and style, check competition, then assign phrases to specific listings so each listing covers distinct searches.
Example
Seed: "dog ornament". Long-tail: "custom dog ornament" (personalization intent), "dog memorial ornament" (problem/occasion), "first christmas puppy ornament" (occasion). Assign each to the listing it best describes rather than stuffing all into one.
FAQ
Why don't you show search volume?
Because Etsy doesn't provide it through its API. Showing an invented number would be misleading.