ETSYpublished by Etsy · OUR TAKEListerBeast recommendation · TESTexperiment
Platform rules
ETSYUp to 13 tags, each up to 20 characters. Etsy recommends multi-word phrases shoppers actually use.
A simple framework
OUR TAKESpread your 13 tags across: what it is (2–3), who it's for (2–3), occasion (2–3), style (2), material (1–2), and one problem it solves.
Example for a personalized cutting board
engraved cutting board, custom charcuterie, wedding gift, housewarming gift, realtor closing gift, anniversary gift, gift for couple, walnut cutting board, personalized kitchen, rustic kitchen decor, christmas gift mom, new home gift, family name sign
FAQ
Should tags repeat words in my title?
Some overlap is fine, but you get more coverage by using tags for phrases the title doesn't include.