ETSYpublished by Etsy · OUR TAKEListerBeast recommendation · TESTexperiment
The checks that matter
ETSYHard limit: 140 characters.
OUR TAKELead with the clearest description of the item; avoid repeating words; avoid ALL CAPS and filler like "beautiful" or "perfect"; keep it readable.
Before and after
Before: "Handmade with Love — Beautiful Custom Necklace Necklace Gift Gift For Her"
After: "Custom Name Necklace in Sterling Silver, Personalized Gift for Her"
The after version removes repetition and filler and states the item and material first.
Use the free analyzer
The title analyzer scores eight explained criteria and suggests two rewrites. It runs without an account.
FAQ
Is a longer title better?
Not necessarily. Etsy's guidance favours clear, concise titles. Use tags for extra phrases.